21 Key Mobile Content Marketing Tips

21 Key Mobile Content Marketing Tips - learn how to create content for your mobile audience. Key insights and advice from experts how to do mobile content marketing the right way!

21 Key Mobile Content Marketing Tips - learn how to create content for your mobile audience. Key insights and advice from experts how to do mobile content marketing the right way!Are you integrating mobile content marketing into your overall content marketing strategy?

If not, you may be missing on a huge wave of opportunity that is sweeping the online world right now.

Why is mobile content marketing important?

For starters, consider these facts collected by Marketo and Column Five and put into an entertaining infographic shown in this post by Louis Foong at CustomerThink (you can follow Louis on Twitter here and CustomerThink here):

Mr Foong states that “a whopping 60% of social networking happens on mobile devices”.

What’s more, “The average attention span has shrunk from 12 seconds in 2000 to 8.25 seconds in 2014”, meaning that you have to approach mobile content marketing in a rather different, customized manner (to put it mildly).

In addition, consider the fascinating data on the key internet trends in this huge presentation by Mary Meeker, Partner Kleiner Perkins Caufield & Byers (you can follow Mary on LinkedIn here), the venture capital firm which has worked with Amazon, Google, Twitter, Uber and Waze, to name but a few.

Just a few pieces of information from these valuable slides on the mobile content consumption trends:

Smartphone subscription growth in 2014: +23%

Global mobile data traffic growth: +69%

Global mobile video traffic growth: +55%

Time spent by adult per day on mobile in 2015: 2.8 hours

And on and on… Make sure you take a look at the slides below, you’ll learn a ton about mobile trends.

 

Armed with all this info, let’s dive in and see what are mobile content best practices.

21 key tips on mobile content marketing

Why is mobile content marketing different than a “normal” content marketing?

Because:

  • it’s consumed on a much smaller screen than desktops
  • it’s consumed on the go
  • users want info/solution/location of the restaurant fast

With that in mind, below are a few of the top resources for you to figure out how to extract the greatest value from your mobile content marketing efforts.


How to Write Content That Engages Mobile Readers, April 15, 2015 - Neil Patel at Content Marketing Institute

Check out this revealing and interesting post - get ready to change the way you think how your users view your content on their mobile devices!

Neil tells you how to adjust your copywriting for mobile based on a number of different studies (heat maps are awesome!). In essence, you need to:

  • hit them with your best content right away
  • write attention grabbing headlines (agonize for hours over them, if need be ๐Ÿ™‚ )
  • incorporate images and write short paragraphs
  • and a lot more golden nuggets by Mr Patel ๐Ÿ™‚

Make sure you read Neil's post carefully as it's crucial to adjust your thinking when working on mobile content marketing.

Neil Patel, QuickSprout (you can follow him on Twitter here)


5 Tips For An Effective Mobile Content Marketing Strategy, March 27, 2015 by Steve Olenski at Forbes

Do you know why bounce rate on mobile is 9.56% higher than desktop?

Or what does the company that genetically engineers mice and rats have in common with a disability insurance advocate for income protection?

You guessed it - mobile content marketing!

Read this great post where he explains 5 crucial aspects of mobile content marketing.

Steve Olenski (you can follow him on Twitter here)


Four Reasons The Mobile Web Will Force Us To Become Better Content Marketers, October 20, 2015 by Patrick Armitage at Marketing Land

The importance of understanding your customers' mobile content consumption habits, as well as what makes a shareable content on mobile cannot be underestimated.

Check out Mr Armitage's dissection of 4 key points in his post.

Patrick Armitage, Blogmutt (follow him on Twitter here)


What You Need to Know About Mobile Content Marketing: Pros, Cons, Examples and Best Practices, by Nicolette Beard at Top Rank Blog

Finally, Ms Beard provides:

  • pros and cons of mobile content marketing
  • very informative examples by Mountain Dew, Create Pilates and Pizza Hut
  • 6 best practices of what makes a successful mobile content marketing

Read the post and apply these tips.

Nicolette Beard, Industrial Strength Marketing (follow her on Twitter here)


In conclusion

Hopefully you've managed to get a grasp of:

  • what the key internet and mobile trends of the future are
  • what the key best practices of mobile content marketing are
  • how the behavior of consumers is changing, rapidly evolving
  • and have seen some useful examples of actual campaigns in action.

Indeed this is a lot of info to process, but I hope this helps you in your overall content marketing efforts!

Have you undertaken mobile content marketing campaigns? Please share in the comments below and help the community.

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