3 Online Tools For Checking Your Website Speed

3 Online Tools For Checking Your Website Speed - Do you think the loading speed of your website is important? Google, Amazon and Walmart tests and research clearly demonstrate the website speed is key...

Do you think the loading speed of your website is important?

You can bet your house it is.

According to the testing and research done by Google, Amazon and Walmart among others, website speed has a serious, double effect on your business – a double whammy so to speak…

Fast website not only 1) improves your search engine rankings, but it also 2) increases your conversions (i.e. your visitors turning into subscribers or sales).

There are 3 tools on the internet which you can use to check your site speed. It’s best practice to use them in combination, and the average results from all three will give you the realistic picture of how fast (or slow) your site is.

GTmetrix

gtmetrix

This site provides you with the analysis of the web page you are testing, and checks a long list of items that can slow your site down to a crawl.

It incorporates the Google’s PageSpeed and Yahoo!’s YSlow analysis tools, so you have effectively 2 checks in one go.

GTmetrix gives you the ratings of each individual item, and gives you concrete, actionable proposals what you need to do fix the issue.

Images are almost always one of the key causes of slow sites, and GTmetrix resizes and reduces your problematic image for you which is very handy. You can use that optimized image and upload it back to your site.

It also lists a number of other factors which are a bit more techy, but which can be fixed in quite easily. These include gzip compression, expires headers, asynchronous loading and other friendly terminology. 🙂

This site also gives you the overall ratings like in school, from A to F, but the indicator of speed is much more important for you to check.

On the image above you can see the Page Load Time indicator, it shows 0.7 seconds loading time (this is one of my sites, btw 🙂 ).

Your aim should always be to load your site in less than 1 second. It sounds daunting, but is doable in one afternoon, really.

Pingdom

This tool allows you to check your site speed from 6 locations: Sydney, New York, San Jose, Dallas, Amsterdam and Stockholm.

pingdom

This is useful as you should check your site speed from different continents, and make sure that a visitor from USA has the same experience as the visitor from Europe or Australia.

The site speed is shown together with the web page size and the number of HTTP requests.

As you start doing the necessary optimization in order to speed up your site you will reduce the page size and the number of HTTP requests, and consequently your website speed will drastically improve.

If you click on the tab in Pingdom called Performance Grade you will see the grading of your various problems, which expand as you click on them and give you exact details what needs to be fixed.

Pingdom-performance-grade

Very handy tool. Cross its results with GTmetrix and you’ll be even clearer what you need to fix in order to speed up your site.

Webpagetest.org

This third tool allows you also to test the speed of your site from a number of different places, and also shows you a detailed breakdown of issues as the previous two tools.

It takes a slightly longer time to perform its analysis, some 20-30 seconds, but it offers valuable insights into the performance of your site.

This tool has been accepted as the go-to tool to check the infamous TTFB… Why are you people staring like that? Don’t tell me you don’t know what TTFB is…?! 🙂 (sorry, but I’ve spent many a sleepless night to figure this out so that I can help you here… allow me some humor please 🙂 ).

TTFB stands for Time To First Byte, and it’s a metric which basically tells you how fast is your server’s response time.

Actually, and generally, there are 3 core aspects of a good, fast site, and one of them is your server speed. If you get these 3 core factors right you are well on your way to a fast and robust website.

See the green section in the first row in the image below? This tells you how long it takes your server to load the first byte of information, meaning when your server enables your site to start loading on a visitor’s computer.

webpagetest

You want your TTFB to be below 200 milliseconds. If it’s not below 200 ms, it’s time to think about changing the hosting company or the hosting plan (upgrade shared hosting to VPS, or Virtual Private Server, for example).

Alright, there you have them, the three tools that will tell you how fast or slow your site is loading.

Just remember that Google and other search engines place a lot of emphasis on site speed, because not only is the website speed a ranking factor, but with a slow site your visitors will:

– Hit the back button because they can’t wait for your site to load, increasing your bounce rate

– If they do wait for your site to load, they will view maximum one page as they won’t wait for another one to load again slowly

– Will not convert into a buyer or subscriber because your squeeze page or sales page is too slow

All of the above are bad signals sent to search engines, and all of them will keep your rankings low, likely not on the first page of search results.

And you don’t want that.

You want your website to be fast, your visitors happy and converting, and search engines happy and giving you lots of ranking love!

What other tools are you using to check your site speed? Share in comments below and help the community!

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