Learn The 4 Key Online Sales Funnel Stages And Acquire Customers For Free

Learn The 4 Key Online Sales Funnel Stages And Acquire Customers For Free - Start driving traffic to your sales funnel to maximize your profitability and recover ad costs

Learn The 4 Key Online Sales Funnel Stages And Acquire Customers For Free - Start driving traffic to your sales funnel to maximize your profitability and recover ad costsSales funnel is the key element of any online business.

If you build your sales funnel properly you will be able to run traffic to it and convert visitors into leads, and leads into customers. This is what you are trying to accomplish during your sleepless nights, right?

Now there seems to be a mystic vibe surrounding sales funnels. What are the sales funnel stages? What is the purpose of each of the funnel stages?

Let’s demystify this stuff.

 Which are the 4 key sales funnel stages

The components of a well functioning sales funnel are:

Stage 1 – Squeeze page: this is usually the first page that a visitor sees. It’s the page where you offer a visitor something of value in exchange for their email address or other contact data.

You would usually offer access to a free report, or an instructional video, or a free software or template downloads.

The point of this page is to qualify visitors through the fact that they are showing interest in the free offer. It’s a kind of self-selection on the part of the visitor who takes action and provides the  contact data.

By signing up ad providing their contact data customers are converted into leads. This is the key purpose of the squeeze page.

Stage 2 – Front-end offer sales page: this is the sales page to which you would redirect the visitor once he or she signs up for the free offer.

You would offer a low dollar value product on this page, somewhere in the range of $7-20. It’s also known as a tripwire product.

The purpose of this page is to convert leads into customers, and actually separate buyers from the free information seekers. This conversion also helps in recovering your advertising costs if you ran paid traffic to your funnel.

Stage 3 – Upsell sales page: this page comes right after the front end sales page. Once the buyer completes the purchase of the first product he or she is then redirected to this upsell page.

Upsell is usually a product of higher value that makes it easier for the customer to achieve results, or provides a faster way of achieving those results (these are not necessarily the same things).

In theory you can have many upsells stacked one after the other, but it is always good to test what brings the best results. Two or tree upsells are usually seen to work in making your funnel profitable.

Stage 4 – Downsell sales page: in case the customer does not buy your upsell offer you can redirect them to the downsell page. This is a page where you would offer a cheaper version of the upsel product with a reduced number of features, or would take away the bonuses if you had them with your upsell product.

The point of this page is to try to get the sale of a cheaper product and thus recover costs of advertising or make a profit on the customers who choose not to upgrade.

You can have downsell in place for each upsell in case the customer does not buy the more expensive products and increase your gross sales that way.

Conclusion

Sales funnels can be as simple or as complicated as you want to make them.

The key is to view them as the tools to recover your advertising costs or make a profit on the visitors who you direct through them.

If you manage to break even on the sales funnel, or even make a profit, you can run endless amounts of traffic to that funnel and obtain paying customers essentially for free.

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