6 Ways To Decrease Your Bounce Rate

When you spend sleepless nights developing your online business, you’re always looking for bigger, better, faster, more. Right? Well, not so with the bounce rate. With this metric, the lower the number in your Google Analytics, the better.

6 Ways To Decrease Your Bounce Rate - When you spend sleepless nights developing your online business, you’re always looking for bigger, better, faster, more. Right? Well, not so with the bounce rate. With this metric, the lower the number in your Google Analytics, the better.When you spend sleepless nights developing your online business, you’re always looking for bigger, better, faster, more. Right?

Well, not so with the bounce rate. With this metric, the lower the number in your Google Analytics, the better.

What Is “Bounce Rate”?

This metric denotes the percentage of visitors who come to your website, either from search results or from paid traffic, and hit the dreaded “Back” button.

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In statistical terms, such visitors will only see 1 of your pages (and they might not even get to see that 1 if your site is loading too slowly).

Bounce rate is important in that it can send a bad signal to search engines such as Google or Bing, because a high bounce rate can indicate a number of not-so-flattering aspects of your website.

These aspects will be reflected in how the search engines’ algorithms will rank your site in their search results.

Therefore, high bounce rate = bad.

You should generally aim to achieve the bounce rate of 40%-60%. Anything below 50% is considered good, but more than 60% is indicative of some issues that need to be addressed.

Below are 6 ways how you can improve this all important metric.

1. Increase your website loading speed.

In this day and age, your website must load fast! If you are wondering why this might be important, then check out this post which explains in detail the studies done by the largest companies on the internet on how website speed affects their performance.

Just as a primer, Google discovered that when they tested showing 30 search results instead of 10 search results when someone performs a search, their traffic dropped 20%. The reason? The page with 30 search results was loading 0.5 seconds slower.

Walmart tested and discovered that pages that loaded under 3 seconds saw exponential jump in conversions (read: sales), and sales especially skyrocketed on pages which loaded in less than 1 second.

Today’s visitors are on the run all the time, and they are glued to their mobile phones 24/7. In addition, they are using a large number of apps on their mobile phones which tend to load very fast compared to many websites. You must take that into account when thinking of today’s users – they have grown rather impatient and won’t wait forever for a website to load. Speed up your website as much as you can.

2. Use a Mobile-Responsive Theme

In February 2015 Google rolled out its now-famous algorithm change and included the mobile responsiveness of your website as a ranking factor.

You must have heard, read or seen Google stating left and right that they are now a “mobile first” or “mobile centric” company. It is not just a saying per se to make their shareholders feel happy.

They are extremely focused on mobile, and if you are not using a mobile-responsive theme for your website you need to switch as soon as possible to the one which adapts beautifully to different devices, such as tablets and mobile phones.

You want to look for themes that have this capability as in the image below. This is MyThemeShop demo page where you can check out there themes in real time how they adapt to a specific device (as you can see, you can test PC, tablets and mobile phones).

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From a user’s standpoint, mobile-responsive sites are very easy to use, read and interact with when visiting on a mobile phone. You simply can not ignore the traffic that is happening on mobile these days. And it will only get bigger.

Check out this post with the roundup of great mobile responsive themes.

3. Have Engaging Content Above The Fold

“Above the Fold” is the section of the screen which your visitors see first when they arrive to your web page. Here, in that very section, you need to wow them!

Try to set up your website header in such a way that it does not to use up a large portion of the screen at the top of the page. Reduce the height of your logo and the menu at the very top. This way you will have more space above the fold to fill with the following:

  • Compelling image – try and use an image for every web page you make. Relevant images grab the attention of visitors and hook them into the rest of the page below the fold


  • Strong title of the page or post – it is rather tempting not to over-obsess over the title of your page or post, and slap up a bland title like “How to improve your relationship”. Read the blogs in your niche and you’ll soon see a pattern of strong post titles that lure you into reading the rest of the text to the end.
  • Social sharing buttons – place them above the text of the post. Especially compelling if you get a lot of shares, likes or comments. The visitor will see that and think to themselves “I should definitely read this”. Social proof works.

Do not put ads or banners above the fold above the text area. They offer no value to the visitor who might just get frustrated at the sight of “just another ad” and hit the “Back” button, before ever giving the reading chance to your carefully researched post below the ad.

4. Embed Videos – Your Own or Shared From YouTube

Visitors like watching videos. There are plenty of visitor types who prefer consuming video to reading. If you place the video above the fold you have a greater chance of them clicking play and immediately engaging with your page or post.

This sends a good signal to the search engines in two ways:

  • The bounce rate is lower – visitors don’t hit the “Back” button, but instead engage with your content.
  • The time spent by a visitor on your page is longer – this is another important signal to the search engines, as the longer the visitor stays on your site, the more proof there is that your content is worthy of ranking high in search results.

For best effect, embed a series of relevant videos on your post or page, and write short comments below each one. If they are all relevant to what the user was looking for, you will get plenty of thanks for collating content from around the web into a useful post, sparing them the research effort.

5. Use Related Posts Functionality Of Your Site

This one is a great way to stop the visitor in their tracks when they arrive to your website.

You can have something called “carousel” at the top of your page which shows the thumbnails and excerpts of other related posts on your site. Thus if the visitor is not happy with what he or she sees in your main post, there is a whole array of related posts in that carousel for her to check out.



Another place you can place related posts is at the right hand side of your post, such as the “Recent Posts” section, or the “Most popular posts” section. Again the idea here is for visitors to check out related content and click around your site.


Not only could this reduce the bounce rate, but it will can also increase the number of pages your visitor actually visits and interacts with. This exposes him or her to your offers repeatedly (you have created relevant offers for sale, right? :), and sends a great signal to search engines that your content is engaging, interesting and relevant.

6. Use Internal Linking Whenever You Can

Just think of Wikipedia here – you can visualize their pages with a link after link placed throughout each text of every article, and you can’t help but click through to read more.

The same applies to your website. Use links throughout your text to link to other posts and pages of your website, and you will likely prevent that “Back” button behavior, as your users are likely to click through those links and read more pages of your site, thus reducing bounce rate further.

Hope this helps. Try and implement these 6 ways to engage your visitors on your posts and pages, and you will hopefully start gaining control over your bounce rate.

These improvements are good for your visitors, for search engines, and ultimately they are good for you too!

What other ways are you using to reduce your bounce rate? Please share your methods and ideas in the comments below!

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