What’s your guess what percentage of people check their email several times per day? (hint: think about your routine 🙂 )
The answer is: 91%!
It would be even better if these people were consumers, right? Well, that’s exactly who they are.
If just this piece of information doesn’t convince you that email marketing is a key component of your marketing engine, then consider this:
66% of of online consumers in USA made a purchase as a consequence of receiving and reading a promotional email.
And in our mobile age if you don’t optimize your emails for viewing on all sorts of mobile devices you will leave a lot of money and relationship-building on the table.
All the above and much more additional data and insights are compiled in this superb infographic by Quick Sprout.
Take a look at it below and study how to optimize the subject lines for your emails, your body copy and calls to action.
Leave A Response