SEO In 2016 – How to Rank In Google Using Knowledge Graph Features

SEO In 2016 - How to Rank In Google Using Knowledge Graph Features Such As Knowledge Cards, Rich Snippets...

SEO In 2016 - How to Rank In Google Using Knowledge Graph Features Such As Knowledge Cards, Rich Snippets...If you’re wondering about SEO in 2016, i.e. how to rank in the search engines in 2016, this Slideshare presentation is worth gold.

Google has been evolving over the years, getting smarter and working harder at producing more relevant search results.

But there are a number of features you need to be aware of and hopefully use a number of them to rank higher in 2016.

What are the features that will be prominent in SEO in 2016?

The features in Google search results stem from Google’s Knowledge Graph.

What is Knowledge Graph? The definition from Wikipedia states:

“The Knowledge Graph is a knowledge base used by Google to enhance its search engine’s search results with semantic-search information gathered from a wide variety of sources.” You can read more at: https://en.wikipedia.org/wiki/Knowledge_Graph

Basically, these are the pieces of information, such as an immediate answer with the photo when you type “who is Albert Einstein” in Google, that appear at the very top or to the right of the search results.

who_is_albert_einstein_GoogVery quick, very handy.

The following are a the features of the Knowledge Graph you can use to help you rank in Google in 2016:

  1. Knowledge cards – slide 12
  2. Featured snippets – 13
  3. Related questions – slide 15
  4. Knowledge combos – slide 17

and a number of others you can tap into with a bit more specialized site and information.

You check all these out in this detailed and insightful presentation by MOZ. It can help you understand and visualize these features which you must have seen when browsing the web, looking for information.

So go ahead and check out the slides – they are very much worth your attention.

Interesting stuff, right?

To put these in action, put yourself in the mind of your ideal customer or visitor.

What do they want to know? Can you give them the answer quickly?

If yes, you’ll jump over the search results right into the top position! ๐Ÿ™‚

Have you managed to rank on Google using these features? Please share below to help the community.

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